Sun Country Naturals, Inc. was formed in May of 2000 and is a dream come true for founder Charlene Frick-Hyatt. With a background in executive management in the natural products industry, "Charlie" had a passion to create a company offering no-nonsense, top quality products. She developed the Sun Country line while simultaneously researching ingredients for skin care and anti-aging. She discovered Carnosine was being used internally and had remarkable anti-aging benefits. Research supported topical use so she set off on a journey to create Youthful Essentials trademark product, the Wrinkle Serum. Charlie combined Carnosine and other ingredients with known benefits to the skin, such as Alpha Lipoic Acid, DMAE and Vitamin C-Ester. In conjunction with her lab, she developed the Youthful Essentials anti-aging skin care line. The line continues to grow, offering top quality, full body skin care. At Sun Country Naturals, they take great pride in their products, and stand behind them 100%. Customer satisfaction and maintaining the highest level of quality is of upmost importance to them. They maintain premium standards for production and use only top quality USP-grade ingredients.