Makers of America’s #1 Children’s Vitamins
Yummi Bears has become the most recognizable brand of children's supplements because of our commitment to delivering high quality, all-natural vitamins and minerals kids need everyday. Jennifer Hodges founded the Yummi Bears nutritional supplement line in 1996, as Hero Nutritional Products, LLC. Yummi Bears has maintained a leading position in the children’s vitamins and supplements category since 1997, expanding its Yummi Bears line of gummy bear vitamins to include the following items: Multi-Vitamin®; Whole Foods®; Vitamin C®; Echinacea plus Vitamin C & Zinc®; Fiber®; Vegetarian Multi-Vitamin®; Vegetarian Calcium with Vitamin C®; and ChildBright®. Commanding over 24% of gross sales volume in the children’s multi-vitamin category in health food stores.
