Extraordinary products for extraordinary people
Alacer Corp., based in Foothill Ranch, CA, develops, manufactures and markets vitamin supplements. Alacer’s mission is to build on our legacy of innovation by providing the world with nutritionally enhanced products that support an energetic, healthy lifestyle. Alacer produces and sells over 300 million packets of its Emergen-C brand dietary supplement annually.
In 1970, Jay developed a timed-release Vitamin C tablet that included all seven mineral ascorbates, in addition to other vitamins and minerals, and gave it the name Super Gram III. Super Gram III proved highly successful, and, in 1978, Jay and the Alacer team developed a product containing mineral carbonates which would react in water to form a great tasting drink, simulating the animal production of the seven mineral ascorbates which humans cannot produce in their own bodies. The product was introduced to the World Congress on Vitamin C in 1978 and was named Emergen-C.
Jay founded Alacer to create products designed to provide everyone with the same lively energy level that he experienced, and today Alacer Corp. continues the corporate mission: "To build on our legacy of innovation by providing the world with nutritionally enhanced products that support an energetic, healthy lifestyle".
